Site marketing:

Promoting your site to increase traffic

If you have an excellent website with no visitors, your project has been unsuccessful. With millions of sites to visit, how will your target audience find your site? Your site’s promotion and marketing is critical. Marketing your website is an ongoing process during which you may want to integrate a combination of traditional offline forms of marketing with new online opportunities to drive people to your site.

Target audiences can be encouraged to visit your website, for example, when they encounter a print, television or radio ad and are invited to participate in contests or interact with your business in other online ways. Including a domain name with all of your offline marketing material and advertising helps make people aware of your site.

Registering your website with — and optimizing it for — search engines (google, yahoo, bing), while ensuring that it is listed in business and industry directories can help to increase traffic. Additionally, consider using the following online tactics to drive people to your site:

• Banner advertising

• Banner ad space on websites frequented by your target audience. Banner ads can be displayed horizontally across the top of a website or vertically along the side to further drive your audience to your site and message.

  important: Most websites that offer two types of Banner Advertising service: pay per impression (cost per thousand Impressions from $3 to $50) or per week/month.

  Price: $95/h

  • Graphics design,
  • Creating Flash and GIF animation,
  • Button Ad, Square Ad, Contextual Ads,
  • Generate monthly reports.

  Example:

  
  120px x 60px

  
  180px x 150px

  Pour les fétes de fin d’année, soyez les premiers à vous laisser glisser sur les pistes!
  1.800.555.555
  8 to 25 words
• Discussion list sponsorships

• Discussion lists are available on every possible topic and are often frequented by targeted audiences that have a specific interest in that particular topic. Many discussion lists invite sponsorship, which could provide you with credit, a brief promotion and a link back to your website.

• Email marketing

• Targeted email with information and a link back to your website can result in an increase in web traffic.

  Mailing Price: from $0.05 to $0.15 per delivery email

  • Graphics design, GIF animation,
  • Button Ad, Square Ad, Contextual Ads,
  • Coding to HTML, CSS,
  • Mailing Server lease,
  • Generate reports.

  *Minimum order $200

  Custom Database Price: $2.50 per email

  • Creation Custom Database,
  • USA, Canada, France, Poland
  • Create Newsletters and Request Quote.

  **Minimum order $1000

• Contests

• Holding contests via a website is a tactic you can employ to increase traffic. Effective contests are also promoted off-line and on other websites.

  Price: $95/h

  Example:

  
  
  Twitter

  
  
  Facebook

  
  
  Linkedin
• Google AdWords

• No matter what your budget or how little time you have, you can reach new customers and grow your business using Google’s online advertising program. With AdWords, you can choose where your ad appears, set a budget that’s comfortable for you (there's no minimum spending commitment), and easily measure the impact of your ad.

  Reach people exactly when they’re searching the Internet for what you offer. Your ad can appear on Google and its partner websites. With cost-per-click bidding, you're charged only when someone clicks your ad. http://support.google.com/adwords/

  Price: 10% of the amount allocated to advertising

  • Keyword analysis in terms of their effectiveness,
  • Optimizing Google AdWords,
  • Traffic monitoring on the web site,
  • Generate monthly reports.

  Example:

  
  AdWords ads

  
  Analitics

  
  keywords Tools

Examples of websites: